Tommy Hilfiger has launched its new sunglasses collection for spring 2024, featuring a collaboration with athletes and artists. The unveiling took place at the Real Teatro de Retiro in Madrid, where standout guests included footballer Aurélien Tchouaméni, surfer Mason Hyce Barnes, and racer Nerea Martí. Additionally, fashion icon Cassandra Cano and actor Emilio Sakraya played key roles as campaign stars and brand ambassadors.
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The event showcased collections for both men and women, designed and produced by the Safilo Group. The range includes sunglasses and optical frames that reflect Tommy Hilfiger’s Classic American Cool heritage, infused with a contemporary flair.
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