A limited edition toy from Hard Rock International called “Captain Messi” gives Lionel Messi superpowers, making him an official superhero.

The eight-time Ballon d’Or winner has often shown these traits on the field. In 2024, he added another 46 big trophies to his record-setting collection. He is getting ready for a chance to win the MLS Cup with Inter Miami.

Messi has become “the world’s newest superhero” off the field as a global brand spokesperson for Hard Rock. He often celebrates goals in a way that looks like something from Marvel. Captain Messi will “save the day with his powerful kick,” and starting October 23, a posable toy will come with any Hard Rock Kid’s Menu order at cafes, in-room dining at participating hotels, and Rock Shops around the world. The collection also includes “lunchboxes, water bottles, backpacks, clothing and more.”

Messi helped make this toy, which is the first one that looks like him. The Argentine superstar said this about the project: “My kids and I love watching superhero movies together, so it was really cool to work with Hard Rock to make Captain Messi.” It should encourage young fans and families to put in the work and have faith that they can achieve great things.

According to Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International, they are excited to keep working with Lionel Messi and come up with a new way to show how much joy he gives to people all over the world.

Messi already has his own signature dish on the Hard Rock menu, and he helped make “burgers and chicken sandwiches for adults and kids,” which people ate when he was a special guest at the company’s main property in Florida, Seminole Hard Rock Hollywood. The South American posed like a superhero on stage and answered some fun questions.