Lowe’s is offering soccer fans three fantastic deals to win over customers through their love of soccer. Lionel Messi, the best soccer player in the world, Major League Soccer Club Inter Miami CF, and the future CONMEBOL Copa América 2024 USATM are all working together with Lowe’s.

Messi also joins the Lowe’s Home Team as part of a multiyear deal. He is the first soccer player to join the ranks of top NFL and NBA athletes who have been helping to improve neighborhoods across the country since 2020.

Jen Wilson, senior vice president of corporate brand and marketing at Lowe’s, said, “Lionel Messi is the GOAT of assists.” “Partnering with him is the perfect reflection of Lowe’s shared passion for assisting our customers, whether for their business or home.”

As Messi starts his first season, Lowe’s will “assist” loyal Lowe’s customers with extra benefits. Starting today, everyone who is part of Lowe’s new loyalty program for homeowners, MyLowe’s Rewards, or Lowe’s MVPs Pro Rewards for pros will get 100 points. 

These points will help them get closer to their next reward. People who are members of MyLowe’s Rewards must claim their points on their account page by May 18.