Argentinean actor Jason Sudeikis and retired American football player Dan Marino are also in the group. The 36-year-old Argentinean plays club soccer for Inter Miami. On a beach in south Florida, the ad was shot. It will air on US TV during the Super Bowl on February 11, 2018.

Last year at the end of the year, Messi was named a spokesman for Michelob Ultra.

It’s an honor to work with one of the best players of all time on one of the biggest stages in sports, said Ricardo Marques, marketing vice president at Michelob Ultra. “In the weeks leading up to and around Super Bowl Sunday, we have an exciting plan to connect with our audience. We’re also using this time to set the stage for what we think will be an electrifying year for Michelob Ultra.”

Even though the low-carb beer was made by AB InBev in 2002, Ultra has become the group’s main growth driver in the US. Sources were not given by the brewer, but the brand is said to be the second-largest in the country in terms of volume.

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Ultra will also be the main focus of AB InBev’s “headline sponsor” deal with the Olympics. It will be in charge of all of the company’s marketing in the US for this summer’s event in Paris.