Logistics service provider J&T Express (Global) has announced football star Lionel Messi as its first global brand ambassador. Known for his pursuit of perfection, tenacity, and perseverance, seven-time Ballon d’Or winner Lionel Messi understands that commitment and continuous improvement are the core values that J&T Express pursues…
Just as J&T Express is committed to continuously benefiting the communities and countries where it operates, Messi strongly believes in giving back to society, as evidenced by his contributions as the world’s top scorer. Messi attributes his performance, both on and off the pitch, largely to the collaborative efforts of his teammates. This is in line with J&T Express’s efforts to bring the best technology-enabled solutions to customers in all global markets through collaboration with local partners.
By partnering with J&T Express, Messi will help the business promote its brand to raise public awareness of J&T Express as not only a prominent logistics service provider but also a one-stop e-commerce expert that reaches every touchpoint of the supply chain, as well as a true champion with a “better together” spirit.
Sharing this information, a global representative of J&T Express said: “We are honored and excited to partner with Lionel Messi as a global ambassador of J&T Express. He represents a generation of athletes with work ethic, humility, and dedication to their work – similar to the core values that J&T Express pursues. Through his persistent efforts and achievements, Messi has become an inspiration to many people. This resonates deeply with our values of building a caring, responsible, and sustainable business.”
“J&T Express has achieved impressive results since its launch. We share many similarities in our passion and determination to continuously improve. Just as football unites millions of people around the world, J&T Express aims to develop logistics solutions that connect customers to the world. I look forward to being a part of that journey,” Messi said.
J&T Express and Messi will work together to increase brand awareness and awareness of J&T’s services as they seek to contribute to the transformation of the logistics value chain.
The partnership with Messi is part of a social media and marketing campaign under the theme #JTBetterTogether that the logistics service provider is launching during the upcoming festive and New Year season.
J&T Express is a global logistics service provider and leading express delivery business in Southeast Asia, the world’s largest and fastest-growing market. Established in 2015, the J&T Express network spans 13 countries, across Asia, the Middle East, North Africa, and Latin America.
Pursuing the mission of “customer-oriented and user-enhancing”, J&T Express is committed to providing customers with integrated logistics solutions through smart infrastructure and digital logistics networks, as part of its global strategy to connect the world with high efficiency, bringing benefits to users.
