Lionel Messi will once again attract all the attention of the world not only for what he does on the pitch but also off it. The Argentine star has everyone talking after officially launching his drink, Mas+.

A few weeks ago, it became known that Lionel and went to the factory where all the details are being polished. And what better way to do it than with your whole family at the grand launch that took place today in Miami?

With different flavors and important properties for all sports enthusiasts, characterized by the feature of “Active Hydration” and to be widely consumed by the next generations, its description says it all.

They explain the drink: “It’s a balanced blend of electrolytes, vitamins, and minerals, and incredible taste in four delicious flavors you love, with natural flavors, no artificial sweeteners or colors, and no caffeine.”

The name Mas+ was chosen by Lionel himself from over 450 options available to him, all inspired by his career. Lemon, lime, citrus, and berry are some of the flavors available.

Through the captain’s presentation on his Instagram account, he detailed some points about this new venture. Keeping safety in mind, it is expected to start distributing domestically soon, for now, the product will only be sold in the United States starting June 13.

“Hydration is essential to overall health. I believe everyone deserves a drink that has great ingredients and tastes great. Más+ is a drink I’m proud to share with family and friends. Because everyone deserves to feel like a champion in every area of ​​their life,” Flea explains.