On Monday, February 5, the 20th version of the Doha Jewellery and Watch Exhibition (DJWE) will be opened by supermodel and TV personality Irina Shayk and famous French football player and now sportscaster Thierry Henry. 

This year, over 500 high-end international and local brands are at DJWE, which is the biggest business-to-business and business-to-consumer show of its kind in the area. The show is open to trade professionals and private customers from over 175 countries until February 11.

The grand opening of DJWE is one of the most glamorous events of the year. The Doha Exhibition and Convention Centre (DECC) is turned into a wonderland filled with some of the world’s most valuable gems and rare collectibles. 

There are also hospitality areas for people who need a quiet place to work or rest. In order to promote Qatar as a tourist destination, Visit Qatar has been supporting luxury craftsmanship while incorporating the area’s rich history and culture. 

DJWE has been doing this by giving attendees exclusive access to sought-after items from well-known international and local brands such as Chanel, Boucheron, Tiffany & Co., Rolex, Almuftah Jewellery, Mouawad, Blue Salon, and more.