A well-known sportswear company, Nike, released a commercial for back-to-school that shows families playing football in the garden. The commercial features athlete ambassador Virgil van Dijk. As part of Nike’s “Never Stop Playing” campaign, the ad was shown.

The Nike Kids ad, which was directed by India Rose Harris and made by production company Kode and firm Soursop, takes something dull and boring and turns it into something fun and exciting. A lot of cute movies have been made about Dutch defender van Dijk (who plays for Liverpool FC) and his kids. The movies show happy moments from everyday family life to try to inspire young parents.

With the use of OOH materials at the majority of the company’s flagship Nike stores and videos that were streamed on Nike.com and social media, the marketing explosion was disseminated across all Nike EMEA platforms.

Many of the films and images in the campaign were inspired by the tagline, “finding the magic in the mundane through sport.” Rather than focusing on kids wearing their brand-new shoes and uniforms, as is typical with school starting again, it emphasizes the pleasures of the end of summer. Families are seen transforming tedious tasks into enjoyable hobbies, demonstrating how daily activities may be transformed into sports.

The Van Dijk family is caught on tape as the massive center is back gardening on a Sunday, transforming mundane yard maintenance into an entertaining football game.