Famous former Liverpool football player Sadio Mane has partnered with New Balance to launch the much awaited Alpha Flair product range.

Mane uses a series of striking commercial images to present the avant-garde shoe company in a very distinctive way.

The striking images draw attention to Mane’s character and experience while highlighting the unique look and feel of the Alpha Flair brand.

In addition to celebrating the union of style and athletics, Mane’s partnership with New Balance served as further evidence of his enormous impact off the pitch.

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Neymar Sports and New Balance collaborate to develop the “Alpha Pack.”.