Pepsi has recently debuted their summer campaign, and even if it is a little late, it still captured the exact summer atmosphere. The brand also included a massive surprise appearance, which stunned us all. 

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Pepsi announced its brand new campaign under the name “The Street Is Full of Surprises”; the name of the campaign genuinely expresses the the idea of the ad perfectly. The advertisement takes place in Alexandria, and because the street is full of surprises, Pepsi partnered with legendary football stars Dejan Lovren and Egyptian King Mo Salah.

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The concept behind the commercial is as follows: while hiding from bystanders, the two actors consume odd meals such as koshary, hawawshy, and kebda. After all of these dinners, it’s Pepsi’s time to shine with its latest edition.

As for the pick of celebrities, who couldn’t do it better than Mo Salah? No one. Collaborating with Lovren is also advantageous because his friendship with Salah is often in the spotlight because to how strong and amusing it is. This connects us to the idea of sharing delicious food with our best friends.

Pepsi can be hailed as the greatest brand for launching innovative marketing.

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