The renowned former football player for Liverpool, Sadio Mane, has partnered with New Balance to introduce the much awaited Alpha Flair product line. Through a series of striking commercial images, Mane presents the avant-garde shoe line in an exceptionally unique light. The striking pictures not only showcase the distinctive style and characteristics of the Alpha Flair brand, but also Mane’s charisma and talent. In addition to celebrating the marriage of fashion and athletics, Mane’s partnership with New Balance further cemented his significant influence both on and off the field.