For “LFC x LeBron: Chapter 2,” two giants from Los Angeles and Liverpool square off once more.

Today marks the start of the most recent transatlantic partnership between a major football superpower and the most recognisable basketball player in history.
Expanding upon the fervour of the previous year’s capsule collection, Chapter 2 combines traditional basketball ensembles with the newest football styles inside a novel colour scheme of black, blue, and gold.........It includes basketball shorts and jerseys, football jackets, t-shirts, and a black, short-sleeve stadium jersey. The LFC’s “You’ll Never Walk Alone” and LeBron’s “Strive for Greatness” are highlighted in gold embellishments.

The collection includes one pair of trainers. The LFC x LeBron Nike NXXT Gen Amplified feature AirZoom cushioning and an Akron-inspired sole as a nod to LeBron’s childhood.

LeBron, who last weekend became the first NBA player to score 40,000 points in the regular season, and a number of Liverpool players, including Andy Robertson, Alisson Becker, Taylor Hinds, Missy Bo Kearns, and men’s captain Virgil van Dijk, are the faces of the new campaign graphics.

This ad, which will be pushed starting this weekend outside the Kop as well as in Niketown London, Los Angeles, and New York City, features LeBron and Van Dijk front and centre.

The Liverpool captain continued, “It’s great to have worked together alongside LeBron to launch this collaboration,” in reference to the new collection. I can’t wait for everyone to view what we’ve produced.

“It’s another fantastic collaboration between LFC and LBJ,” Hinds continued. It’s a good blend of football and basketball suits.