The Mancunian and Chanel’s wealthiest international clientele came together on Thursday, sparking a clash of civilizations.
The event began on Wednesday with the arrival of visitors for a whirlwind tour of Manchester’s culture and history, and it concluded on Thursday night with the Chanel Métiers d’Art fashion show.
It’s possible that everyone will experience a mixture of humour, wonder, and amazement. Rich fans of Chanel are used to travelling in private jets to Chanel events in Miami, St. Tropez, or Dubai. It was a very novel and foreign sensation to be waiting for a packed and delayed train to Manchester Piccadilly in the “First” Class Lounge at Euston Station.
Generally speaking, the terms “low-key” are incomprehensible to clients who wear Chanel and have large budgets. Wandering past the coffee-stained counters, guests swished past these bizarre apparatuses called ticket barriers, toting massive quilted bags emblazoned with the iconic CCs and shaggy Chanel moon boots.
Despite the wealth of Manchester’s football clubs, several memes have made fun of the gritty aspect of the city, with one such meme being, “Will Chanel wine and dine the billionaires at Greggs?” and “Is Kim Kardashian doing karaoke at The Millstone?” The Millstone is a classic bar in the northern part of Manchester. “How can we make the show worse?”
The explanation is as follows: Kim Kardashian is not presently a Chanel ambassador. Greggs isn’t officially on the menu, despite the fact that some American journalists were clamouring to visit Manchester’s world’s largest flagship store. The Manchester United vs. Chelsea game on Wednesday at Old Trafford was another exciting moment.
Among the standard Chanel perks that the brand offers, complimentary cartons of PG Tips and Man U strips with Number 5 (after a particular perfume) on the back were discovered in hotel rooms.
Regarding the catwalk, one may have obtained an aerial view from an apartment situated over the stores and cafes on Thomas Street. Chanel took over the whole block by covering the entire street with a glass awning and providing its own caterers to a few food emporia.
Before the event started, Hugh Grant had drinks with Jobe Ferguson, Sofia Coppola, Alexa Chung, and Kristen Stewart in the elegant Bay Horse Tavern, which Ferguson co-founded. “Collaborating with Chanel on this has been incredible,” he remarks. With a scowl, Ferguson remarked, “This is an experience you will never forget.”
Black limos carrying American and Southeast Asian visitors have taken over Manchester, ferrying them from one restored Victorian warehouse to another as local tour guides serve them Vimto and regale them with tales of Cottonopolis, the city’s name during the height of its textile industry. The magnificent downpour in the city has inevitably led to a shortage of umbrellas.
These days, businesses who expand their events internationally have an obligation to improve the local economy and community. The free exhibition Manchester Modern: Past, Future, and Present was sponsored by Chanel. All of the slots were taken.
Many record covers for Manchester’s Factory Records were created by graphic designer and company co-founder Peter Saville. The Manchester/Chanel takeover took eight months to arrange, with participation from Manchester-based luminaries such as poet John Cooper Clarke and singer Jeanette Winterson.
