LeBron James and Liverpool Football Club have finally presented their highly anticipated Nike collection together. This comes after James became the NBA’s all-time leading scorer.
After giving an early look at some pieces from their long-awaited partnership, LeBron James made history by scoring more points than any other player in NBA history. Nike was able to get the Liverpool contract from New Balance thanks to their marketing power, global reach, and impact, which were helped by famous athletes and key influencers like LeBron.
The full LFC x LeBron collection is now out, thanks to that impact. It’s a nice distraction for Liverpool Football Club’s struggles on the field and a reason for the basketball superstar to celebrate.
The previously shown marquee shirt, a classic basketball jersey, t-shirts, a jacket, and shorts are all in the collection. The t-shirt has a black base with red pinstripes, and LeBron’s “SFG” (Strive For Greatness) is woven into the club’s famous term “YNWA” (You’ll Never Walk Alone). On the left side of the chest, the large Liverpool FC crest stands out, and on the right, the Nike Swoosh is featured. The ad slot is filled by LeBron’s own logo, making this a one-of-a-kind partnership.
When asked about the partnership, club captain Jordan Henderson said, “I’m a big fan of LeBron and everything he’s done to become one of the best basketball players ever.” It’s great to see the partnership with LFC and be a part of this exciting project with the club.
Shenice Van de Sanden, a player for Liverpool FC’s women’s team, said, “I’m really proud to play football for Liverpool FC, and seeing this partnership is really cool.” “Strive for greatness” is the word behind the collaboration, so it’s more than just a work together.