The campaign is called “Summer of Pepsi” and it is a celebration of the brand’s 120-year history. The campaign is a celebration of the brand’s 120-year history and it features a huge surprise appearance by the one and only Beyoncé. The singer

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Pepsi released its brand new campaign under the name “The Street Is Full of Surprises”; the name of the campaign actually delivers the the idea of the campaign accurately. The advert takes place in Alexandria and since the street is full of surprises, Pepsi collaborated with the iconic football players Dejan Lovren and The Egyptian King Mo Salah.

The concept of the advertisement is as follows: when the two actors hide from onlookers, they eat exotic foods like kebda, hawawshy, koshary, and so on. It’s Pepsi’s chance to make an appearance with its new edition following all of these meals.

As for the choice of celebrities, who couldn’t do it better than Mo Salah? No one. Also, collaborating with Lovren is a plus as his relationship with Salah is always trending because of how strong and funny their friendship is. This brings us to connecting the idea of sharing delicious food with best friends.

Pepsi can be crowned as the best brand to launch creative campaigns.

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