Although late, Pepsi’s summer ad campaign successfully evokes the season, and the company even threw in a massive surprise cameo that caught everyone by surprise.

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The Street Is Full of Surprises” is the name of Pepsi’s latest advertising campaign, which perfectly captures the spirit of the commercial. Pepsi teamed up with legendary footballers Dejan Lovren and Mo Salah of Egypt to create an ad set in Alexandria, where the city is full of unexpected delights.

The concept of the advertisement is as follows: when the two actors hide from onlookers, they eat exotic foods like kebda, hawawshy, koshary, and so on. It’s Pepsi’s chance to make an appearance with its new edition following all of these meals.

As for the choice of celebrities, who couldn’t do it better than Mo Salah? No one. Also, collaborating with Lovren is a plus as his relationship with Salah is always trending because of how strong and funny their friendship is. This brings us to connecting the idea of sharing delicious food with best friends.

Pepsi can be crowned as the best brand to launch creative campaigns.

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