Chelsea will have Infinite Athlete as their new front of shirt sponsor for the 2023–24 campaign. The Premier League has given its approval to this modification.

The league approved the £40 million ($48.6 million) deal with the sports data start-up on Wednesday after concluding that fair market value requirements had been met and that investment ties between the business and Chelsea owners Todd Boehly and Behdad Eghbali were not a barrier.

A protracted saga for the west London club comes to a conclusion with the clearance. An agreement with Paramount+ was derailed by Premier League broadcasting regulations, and afterwards, discussions with an online casino were abandoned in response to backlash from fans. Even though it had been mentioned in a Sky Sports promotional video six weeks earlier, the contract with Infinite Athlete was finally approved seven games into the Premier League season.The Carabao Cup meeting between the Blues and their rivals Brighton at Stamford Bridge tomorrow night will be their final game wearing their sponsor-free uniforms.

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Roberto De Zerbi praised Mauricio Pochettino’s Chelsea despite the Blues’ dismal start to the Premier League season: “They deserve more points.”

Despite the Blues’ slow start to the current campaign, Brighton & Hove Albion manager Roberto De Zerbi has given Mauricio Pochettino’s team high marks.De Zerbi believes Pochettino’s team deserves better, despite the fact that the Blues have failed to score in their previous three games and have had the worst Premier League season debut in 45 years.

The Reports Said: Prior to the teams’ Carabao Cup meeting on Wednesday at Stamford Bridge, De Zerbi told the media, “I think they deserve more points on the table, watching the games.” I’ve seen a lot of their games, to put it simply. We hold Chelsea’s manager, Pochettino, in high regard since the Blues field a strong team. It will be difficult for us to win this game, for reasons I don’t understand.

Despite a record-breaking summer hiring spree and the hiring of Pochettino as head coach, the squad is battling in the lowest part of the standings. The issues are caused by a persistent lack of goals, a protracted list of injuries, and a lack of coherence. Tomorrow, Chelsea will go to Brighton in an effort to kickstart their season, while the Seagulls hope to continue their recent winning streak.Stamford Bridge will host the Blues and Seahawks’ game tomorrow night.