Amsterdam, September 18th, 2023 The special fashion collection devoted to discovering the world of Afrobeats is being released by JBL and Vivendii. JBL’s vibrant, eye-catching colors are combined with Vivendii’s characteristic gradient, tie-dye-inspired style in the Afrobeats Capsule Collection. It borrows the orange color from JBL’s logo as well as traditional Nigerian plastic buckets and bowls.

A t-shirt, tracksuit, jacket, and backpack are all part of the collection, which also includes a striped football jersey as an homage to Virgil van Dijk and the growth in popularity of personalized jerseys. Special editions of several of JBL’s best-selling goods, such as the JBL PartyBox 310 and JBL Charge 5 Wi-Fi, match the styles of the clothing range with vibrant colors.

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Why the decline? “Music and fashion are closely related. It has been wonderful for us to discover Afrobeats’ music and fashion with our ambassador and Afrobeats lover, Virgil van Dijk. Afrobeats encourages young people to express themselves freely. The crew at Vivendii encourages self-expression and amplifies the voices of various subgenres and cultures through their work. This naturally fits with JBL’s beliefs, which is why the partnership is a fantastic fit. harman’s vice president of integrated marketing for EMEA, Robert-Jan van Dormael, said

Jimmy Ayeni from Vivendii remarked, “It’s all about how people express themselves. Every collection we’ve created has a soundtrack, and the JBL collaboration is no exception. We make an effort to incorporate our musical expression into fashion.

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Van Dijk explores the world of Afrobeats with the help of Jimmy Ayeni and Ola Badiru, the co-founders of Vivendii, as well as Dutch musician Amartey and Nigerian singer Deto Black, who aid Virgil in learning more about the genre.