Norwegian football player Erling Haaland is one of the hottest players in football today. Because he scores a lot of goals. Exactly 52 last season. Not only did that make manager Pep Guardiola very, very happy, but it also meant he won the Player of the Season award. And he’s dressed like a man who’s having the time of his life (reader: he is).

This weekend, the Premier League’s top Targaryen was one of the guests of honor at Dolce and Gabbana’s Alta Moda show in Alberobello, Puglia: the Italian brand’s high-fashion version, which is the highest and filling branch the best of any major designer brand. It is for those who can afford to buy one-of-a-kind expertly crafted products that no one else in the world has.

The caliber of guests is also high class. Besides Haaland are brand ambassadors Kim Kardashian, as well as Rosie Huntington-Whiteley and Venus Williams. And the 6ft 4 tall soccer player looks like he’s at home. He wears a light blue two-button suit, loose and custom, accompanied by a pair of open-toed sandals and a matching V-neck sweater. Big Kurt Cobain-style colors on top. It’s a City reference fit – he captioned his Instagram post in which he donned the soccer team’s tagged kit – and it’s a sign he’s on the rise. moving towards high fashion.

Given his new position on the track, you wouldn’t be wrong to assume that this is perhaps the start of Haaland’s official role as a true fashion lad. His arrival at the Dolce and Gabbana show mimics what is happening elsewhere. Fashion brands have entered the field and taken the big names for themselves. Jack Grealish has been signed to Gucci. Mo Salah stands by the relationship with Adidas of the Florentine brand. Marcus Rashford and Son Heung-min became the campaign guy for Burberry.

It was only a matter of time before the campaign became the next stop on Haaland’s menswear boom.