Chelsea’s £40 million yearly contract with Infinite Athlete is anticipated to be approved by the Premier League, making the switch to a new jersey sponsor conceivable.

For the next 2023–24 season, Chelsea will soon disclose their new front-of-shirt sponsor.

The Blues, who have a blank design on the front of their jersey to start the current season, are allegedly close to agreeing to a contract with Infinite Athlete for about £40 million ($50.8 million) each year.

After ending their three-year agreement with the telecoms company “3,” Chelsea adopted a retro-inspired look without a front-of-shirt sponsor, which has helped them gain a large following this season. Even though Mauricio Pochettino would want a fresh look to hit the shelves in the upcoming weeks, finances and sponsorships ultimately have the say.Following their defeat to West Ham on Sunday, the Blues will host Premier League newcomers Luton Town on Friday night.

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