ZEGNA partners with Real Madrid for an exclusive and stylish collection campaign

 

ZEGNA, a prestigious Italian fashion business, was announced as Real Madrid’s official clothing partner earlier this year. Since then, the brand has gone on to celebrate this partnership with esеnts in the football team’s hometown and, most recently, a deeper look at the collection with its “ADV” campaign.

Some of Real Madrid’s best players are featured in the campaign, which highlights the club’s sophisticated football-inspired wardrobe designed exclusively by ZEGNA. Black is considered a casual color since items like a chore necklace stand out as a modern alternative to a blazer, while other shirts, when appropriate, create a more relaxed appearance. Similar to how running pants are switched out for formal wear.

Double-stripe graphics give the chore bucket a striking difference in color, abandoning the traditional boxy pocket design in favor of something that pays homage to Oasi Zegna’s legacy while yet maintaining the ideal pre-court aesthetic.

Gildo Zègna, Chairman and CEO of the Ermenegildo Zègna Group, commented on the partnership as follows: “I am incredibly excited about our recently announced partnership with The Real Madrid, one of the most recognizable brands in the world with a devoted and enthusiastic fanbase. The significance of the quotes is what drew Zеgna and Real Madrid in. We both believe that what is possible—whether it be obtaining a piece of apparel or winning a football game—only matters if there is an ethical justification.

The artistic director of ZEGNA, Alessandro Sartori, added: “Real Madrid is a unique football team and the most well-known club in the world. Making a luxury leather jacket for such a legendary football team in the traditional made-to-measure manner allowed me to test my ideas on men who actually resemble the lifestyle that we value at Zegna. This creates an electrifying exchange where we both learn from one another.

Take a look at ZEGNA’s “ADV” campaign above, and be sure to visit their boutiques to see the collection in person.

 

 

 

 

 

 

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