Adidas developed a set that incorporates Puerto Rican and North American pop art on the shirt numbers to raise awareness of social educational projects. The artist Sen2 served as the inspiration for this design.

Real Madrid played Juventus in Orlando while sporting a special charity jersey for their final game in the country.

The special edition jersey, created as part of Adidas’ “artist pack” initiative and drawing inspiration from a picture by Sen2 (Sandro Figueroa), blends the away uniform with 1950s US pop art and vibrant street art from Puerto Rico.

This special edition aims to raise awareness of the Real Madrid Foundation’s international social sports initiatives that are centered on integrating impoverished youth via educational sports. The project has been sponsored by Sport Values Academy TV, the Foundation’s online learning platform.

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Project visibility for social sports

As part of its sponsorship of Real Madrid and support for the Foundation’s educational initiatives, Adidas came up with the “artist pack” concept for the launch of the new uniform. The initiative wants international artists to publicize the Real Madrid Foundation’s social sports initiatives and educational institutions worldwide. It aids in the growth of street art, which is later sold at auction to ensure the long-term sustainability of the initiatives. In order to raise money for the social sports school managed by the Real Madrid Foundation and the NGO CESAL in Oaxaca, Mexico, the artist News (Itzel Nájera) launched “Artist Pack” on June 26.

This time, a Sen2 painting will be auctioned off to raise money for the Foundation’s 13 social sports schools, which are held in collaboration with regional organizations and NGOs in Colorado, Florida, Massachusetts, and Virginia. The organizations help young people from low-income households and first- and second-generation immigrants. They do this by using sport as a vehicle for social inclusion through value-based education.

With the aim of educating over 100,000 girls, boys, and young people who are at risk of social exclusion, the Real Madrid Foundation runs more than 1,250 social sports events, programs, initiatives, and schools in more than 90 countries.