Lionel Messi has always been the pride of the Argentine people. When Messi came to Inter Miami a lot of people benefited. The audience gets to see the performance of one of the best players on the planet, and businesses benefit greatly from the business.
Miami is known for its stars, but few superstars have had as much impact on the city as Leo Messi even though he hasn’t even played in the MLS for Inter Miami.
On June 7, Messi announced that he would be signing with David Beckham’s team. As soon as Messi’s deal was announced, property prices in some areas of Miami immediately skyrocketed. Not only that, but small businesses throughout the South Florida area also benefit.
Greater Miami is home to the largest concentration of Argentines in the country. “People come, they watch, they eat, so I can sɑy we’ve grown by 25%-30% in sales,” said Max Alverez, owner of Fiorito, an Argentinian restaurant in Miami since 2012. Alverez even named his restaurant “La Casa de Messi” to attract customers. In 2019, Bridgewater State University conducted a study. The results show that businesses thrive when a sports superstar arrives, as increased match attendance causes more people to stay at hotels, pay for cars, and eat at restaurants.
Miami is the second most visited city by international tourists in the United States, according to the American Travel Association. Combined with the Messi effect they make a lot of extra money as each visitor spends an average of $2,500.
Bҽҽr restaurant owner Diego Setti said that when it was announced that Messi was coming to Miami, he and his team created the GOAT 10 Lager bҽҽr, a tribute to the greatness of the World Cup champion. The product is embellished with Inter Miami’s iconic pink and black colors, along with the number 10 on the can.
Setti sɑys that since his team launched the bҽҽr, he has received more orders from all over the world, which has helped his business thrive.
Leo Messi is known for his talent and illustrious career over the past decade. Seven golden balls and the world championship are enough proof of his charisma. Taking advantage of Messi’s image for business is definitely a lucrative bait that the people of Miami cannot ignore during the time M10 plays here.