Continuing the relationship with the 36-year-old, the chain Hard Rock Cafe has just released a new global campaign about Messi called “Greatness Happens Here”.

Now we know what you’re thinking (Well, that’s definitely what B&T is thinking) – isn’t Hard Rock Cafe a burger chain that was briefly popular in the 80s before closing Star?

Well, obviously not. A quick Google check shows that Australia has two stores – one in Sydney’s Darling Harbour and one on the Gold Coast – however, both are “temporarily closed”. Sadly, the lack of interest kept us from asking about their reopening date.

In his new work, the soccer god uses his white cooks to run a kitchen at Hard Rock Cafe and promote his own Messi chicken sandwiches.

Location is the work of the creative agency Yes, we are Open and include mass media and social media, as well as innovative 360-degree web experiences, the press release said, “Adds an element of entertainment and fun.”